Work place: School of Digital, Technologies and Arts, Staffordshire University, Stoke on Trent, ST4 2DE, UK
E-mail: matthew.willetts@research.staffs.ac.uk
Website:
Research Interests:
Biography
Dr. Matthew Willetts graduated from the University of Wolverhampton with a first-class honour’s degree in Information Technology in 2010. He then achieved a master’s degree in computer science from Hertfordshire University. Matthew was recently awarded a PhD in Computing Science from Staffordshire University where he is currently affiliated as a researcher. Matthew has published ten publications on Big Data Analytics adoption and is currently working on further publications.
By Matthew Willetts Anthony S. Atkins
DOI: https://doi.org/10.5815/ijitcs.2024.02.01, Pub. Date: 8 Apr. 2024
Small and medium-sized enterprises (SMEs) are the backbone of the global economy, constituting 90% of all businesses. Despite being widely adopted by large businesses who have reported numerous benefits including increased profitability and increased efficiency and a survey in 2017 of 50 Fortune 1000 and leading firms’ executives indicated that 48.4% of respondents confirmed they are achieving measurable results from their Big Data investments, with 80.7% confirming that they have generated business. Big Data Analytics is adopted by only 10% of SMEs. The paper outlines a review of Big Data Maturity Models and discusses their positive features and limitations. Previous research has analysed the barriers to adoption of Big Data Analytics in SMEs and a scoring tool has been developed to help SMEs adopt Big Data Analytics. The paper demonstrates that the scoring tool could be translated and compared to a Maturity Model to provide a visual representation of Big Data Analytics maturity and help SMEs to understand where they are on the journey. The paper outlines a case study to show a comparison to provide intuitive visual model to assist top management to improve their competitive advantage.
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