Olena Neshcheret

Work place: Department of Mathematics, State University of Telecommunication, Kyiv, Ukraine

E-mail: awaywith2@gmail.com

Website:

Research Interests: Information Systems, Multimedia Information System, Information Theory

Biography

Olena Neshcheret was born on June 12, 1985. She received PhD degree from National Pedagogical University named after M.P. Drahomanov, in 2015. She graduated from National Pedagogical University named after M.P. Drahomanov, in 2010 (Kyiv, Ukraine). Pedagogical activity is lecturer in Kyiv electromechanical college and Kyiv National Economic University. Since 2016 she has been working in the State University of Telecommunication as a docent of the Mathematics Department. Her research interests: information technology in education.

Author Articles
Information Technology of Targeting: Optimization of Decision Making Process in a Competitive Environment

By Oleg Barabash Galina Shevchenko Natalia Dakhno Olena Neshcheret Andrii Musienko

DOI: https://doi.org/10.5815/ijisa.2017.12.01, Pub. Date: 8 Dec. 2017

A concept targeting information technology is considered. The model of selection of the optimal amount of advertising on various Internet resources, in order to maximize the desired reach to the target audience is analyzed which. This model is different from traditional. A chance constrained target programming model was developed after considering the parameter that corresponds to reach for different media as random variables. The random variables in this case has been considered as the values with known mean and standard deviation. The reachability parameter can be determined by finding the ideal solution and the law on which the parameter values change. The method of multicriteria optimization is examined with determination of resulting objective function, which allows to consider various aspects of the problems of media choice and optimal budgeting and budget allocation simultaneously to get a satisfactory solution of the problem.

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