In the article internet advertising-marketing information’s dynamic changes, indicator parameters of that characterizes effectiveness of internet advertising campaign have been analysed. For evaluation of advertising activities, analysis of dynamic changes to obtain and calculation values of selective parameters have been researched. In equal time intervals obtained values from indicator parameters that is obtained with their values value matrix can be created. In order to eliminate inequal time intervals it is recommended interpolated operations should be conducted. Therefore, by selecting parameters which have statistical communication, through using experimental values of these parameters model has been established for evaluation of effectiveness of Internet advertising campaign.

The article highlights Big Data and Internet advertisement problems. It describes the role of Big Data in the Internet advertising, and their interaction. The article explains the development and implementation of the Web-page concept, and evaluation of its effectiveness, as well as the obstacles for the work with Big Data. It thoroughly studies the role of big data in marketing.