A well designed website using various search engine optimization (SEO) techniques can help to survive in the competition. Thus, for the students who are likely to be web developer in future; learning the theoretical concept of SEO is not enough. The way in which SEO strategy is being drafted varies as per the purpose of website. Hence along with the concept assimilation, instructor needs to make the student think critically to identify the problem and solve it in best possible way. Hence to explore the board panorama of SEO techniques, experiential and collaborative leaning techniques are used. The main objective of the study is to analyses the impact of these modern techniques on depth of concept assimilation by students. To ascertain the effect of these learning techniques, analytical data of the entire website is analyzed. Also feedback is taken from student to know their perception about the whole process. It has been found that students enjoyed the whole learning process. The analytical data proves that the website performed really well which in turn proves that student got in depth understanding of the concept and they were able to implement it commendably in real world scenario.