Speckle noise formed as a result of the coherent nature of ultrasound imaging affects the lesion detectability. We have proposed a new weighted linear filtering approach using Local Binary Patterns (LBP) for reducing the speckle noise in ultrasound images. The new filter achieves good results in reducing the noise without affecting the image content. The performance of the proposed filter has been compared with some of the commonly used denoising filters. The proposed filter outperforms the existing filters in terms of quantitative analysis and in edge preservation. The experimental analysis is done using various ultrasound images.