International Journal of Intelligent Systems and Applications(IJISA)
ISSN: 2074-904X (Print), ISSN: 2074-9058 (Online)
Published By: MECS Press
IJISA Vol.9, No.12, Dec. 2017
Information Technology of Targeting: Optimization of Decision Making Process in a Competitive Environment
Full Text (PDF, 475KB), PP.1-9
A concept targeting information technology is considered. The model of selection of the optimal amount of advertising on various Internet resources, in order to maximize the desired reach to the target audience is analyzed which. This model is different from traditional. A chance constrained target programming model was developed after considering the parameter that corresponds to reach for different media as random variables. The random variables in this case has been considered as the values with known mean and standard deviation. The reachability parameter can be determined by finding the ideal solution and the law on which the parameter values change. The method of multicriteria optimization is examined with determination of resulting objective function, which allows to consider various aspects of the problems of media choice and optimal budgeting and budget allocation simultaneously to get a satisfactory solution of the problem.
Cite This Paper
Oleg Barabash, Galina Shevchenko, Natalia Dakhno, Olena Neshcheret, Andrii Musienko, "Information Technology of Targeting: Optimization of Decision Making Process in a Competitive Environment", International Journal of Intelligent Systems and Applications(IJISA), Vol.9, No.12, pp.1-9, 2017. DOI: 10.5815/ijisa.2017.12.01
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