K.K. Hashimova

The Role of Big Data in Internet Advertising Problem Solution

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Author(s)

K.K. Hashimova ^1,*

1. Institute of Information Technology of ANAS

* Corresponding author.

DOI: https://doi.org/10.5815/ijeme.2016.04.02

Received: 5 Apr. 2016 / Revised: 29 Apr. 2016 / Accepted: 7 Jun. 2016 / Published: 8 Jul. 2016

Index Terms

Big Data, Internet, Web page, Web-server, ETL, information technology, consumer, RTB, marketing, business, economy, advertising

Abstract

The article highlights Big Data and Internet advertisement problems. It describes the role of Big Data in the Internet advertising, and their interaction. The article explains the development and implementation of the Web-page concept, and evaluation of its effectiveness, as well as the obstacles for the work with Big Data. It thoroughly studies the role of big data in marketing.

Cite This Paper

K.K. Hashimova,"The Role of Big Data in Internet Advertising Problem Solution", International Journal of Education and Management Engineering(IJEME), Vol.6, No.4, pp.10-19, 2016. DOI: 10.5815/ijeme.2016.04.02

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International Journal of Education and Management Engineering (IJEME)